Wildlife Tours in Australia – Featuring Tasmanian Wildlife…..
National Experience Content Initiative…..
Pepper Bush Adventures has participated in a 2022 content creation program, introduced and funded by Tourism Australia. State and Regional Tourism Operators provided additional support for this visual content creation featuring Tasmania’s products.
With a late expression of interest submitted, it was a genuine surprise to receive notification that the Pepper Bush application was successful. The National Experience Content Initiative funded a $12 million content creation program to support tourism businesses across Australia. It assisted operators in their COVID recovery and in driving visitation by helping market products.
The criteria were to be a tourism tour/activity/experience operator with an active listing in the Australia Tourism Data Warehouse. In addition, an active website, coupled with social media platforms, helped Pepper Bush meet the criteria.
The NECI program provided a suite of new imagery and video for up to 1,500 tourism experiences from around Australia. Pepper Bush Adventures is one of 138 Tasmanian tourism operators across the state selected to take part. A wide variety of operators represented the uniqueness and experiences each region offers.
As we know, a picture is worth a thousand words and can attract more bookings. Therefore, this media program provided the participating tourism businesses with a suite of new images and videos for promotional use, and all at no cost to the operator.
The media production company assigned to work with Pepper Bush Adventures was Ideas BanQ. Filming took place in the forest areas of northeast Tasmania and into the Quoll Patrol venue for some wildlife interaction and a campfire dinner. Local colleagues Guy and Madeline Jetson, along with family members Greg and Sally, participated as our star talent and had a great time. Upon completion of editing, Ideas BanQ supplied a 60-minute video, 40 edited images, a host of additional photos, and 10 minutes of B-roll footage.
The footage and images are published in the Tourism Australia and Tourism Tasmania image and video galleries. These galleries are accessible to the public, media, and trade at no charge. Pepper Bush will be adding the videos and images to the website and social media platforms.


